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Hulu is gaining the most ground with teens of the major video services, but Netflix still rules

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Hulu is gaining the most ground with teens of the major video services, but Netflix still rules

pen15

Hulu’s “Pen15.”

Hulu

  • Hulu is gaining ground among teens in how much video they consume on a daily basis.
  • Hulu rose from 5.2% in fall 2018 to 6.9% in spring 2019 in daily video consumption, according to a Piper Jaffray report. It gained more than any other major service in the past six months.
  • Netflix still leads by a wide margin, though, at nearly 37%.

Netflix is the teen-streaming champion, but Hulu has been gaining ground in key ways.

In a report from Piper Jaffray released on Monday, Hulu gained the most ground among teenagers in how much video they consume on a daily basis. Hulu rose from 5.2% in fall 2018 to 6.9% in spring 2019 in daily video consumption with teens, according to the report.

Read more: 5 big questions Wall Street wants Disney to answer about its Netflix competitor on investor day, and what analysts expect

That was the largest jump of any major service.

Netflix still leads by a wide margin, though. The streaming giant takes up 36.8% of teens’ daily video consumption. It’s a small drop from 37.6% in fall 2018, but the platform is still ahead of the runner-up, YouTube, which is at 31.9% (it fell slightly from 33.1%).

Hulu has also gained on Netflix in US subscribers. It exceeded expectations in 2018 and added 8 million users last year for 48% year-over-year growth. Hulu now has 25 million US subscribers, while Netflix has 60 million.

Cable TV continues to plummet among teens, dropping from 16.4% of daily video consumption in fall 2018 to 14.2% now. It has fallen steadily since 2015, when it was at almost 30%.

Amazon remains stagnant, barely gaining ground since 2016 when it made up 3% of teens’ daily video consumption. It now makes up 3.4%. Amazon hopes to change that with a focus on big-budget TV. Amazon paid $250 million for the rights to “Lord of the Rings” in 2017 to develop a TV series and will spend up to $6 billion this year on original content, according to CNBC.

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